Summer started with love, and small screen programming didn’t go unnoticed. A few days ago, Fe Maite Herriman Romero, the new director of content and programming for Cuban television, spoke with journalist Valia Valdez of En Vivo magazine about offers to enjoy during these months, July and August, among other topics. related to the audiovisual world, which we share with readers today Rebellious youth.
– For what purpose do you take responsibility for the content and programs of Cuban television?
“Our starting point is to work in accordance with the guidelines that radio and television have for television programs, based on the position of the public, respect and responsibility towards it.
“We are a public television, so we must strive to ensure that the products we offer are closer to different audiences, offering balance and balance in terms of content, features and channel and program profiles.”
– Have you identified weaknesses in TV programs?
“I think we have a lot of learning and educational spaces, but in terms of entertainment, we are a little weaker, so we are working to strengthen this aspect with a strategy and actions that allow us to reach more and more production teams, directors, consultants and writers.” that create programs.
What resources do you have for these purposes?
– We take into account social research, the results of public opinion, the needs and recommendations of the public, as they are an expression of citizen participation, which we can promote through the presence of viewers in the study, being receptive to their ideas in coordinating scripts or participating in competitions.
“We share research results and opinions with our teams to be included in their thematic plans, research, desk work and program implementation. I believe that the inclusion of quality spaces produced by telecentres will enrich national programming.”
– What are your priorities right now?
– I consider it necessary to strengthen historical programs and develop educational work in a balanced way. The children’s program should reach out to the family and people who care for the little ones, both in terms of how the audiovisual offering is designed and how adults can better use the program in shaping childhood. .
“We have a wide channel system and a set of options that are sometimes not well known and we don’t promote them properly. We have a large amount of content that our audience prefers that can be improved if we take into account limitations and productive conditions, as well as the audience’s high exposure to other audiovisual options.
– What spaces dedicated to the interests of children, adolescents and youth will have television programs for the next summer period?
– Regular programming is supported by foreign cartoon premieres and reruns in a schedule that starts at 8 am on Multivisión and Canal Educativo. The program of the Educational Channel includes the following productions: funmade by Gibara Vision, and Babyfrom Tele Turquino, in addition to arteries, mold the soul And unknown harborthat touch on topics that are attractive to young people. Cubavision also wants to appeal to a younger audience through Room A+, Amazing, Top list And One street, a thousand ways with nine premieres.
– What Cuban and foreign performances will we be able to see on the screen?
-Soap opera Unresolved issues will pass its last chapters during the first two weeks of July and give way to the right to dream, under the overall direction of Alberto Luberta Martinez. On Wednesdays, nine productions will premiere, and we will present new episodes Live the history And restless neuron.
“Soap operas of yesteryear will continue to be broadcast, a well-received variant and space after the trace The season will run until August. Foreign novel supported by premiere Brazilian production New Sunof 155 chapters and made in 2018.
Fe Maite Herriman Romero, director of programs and content for Cuban TV. Photo: Roberto Garaycoa / Roundtable
“Returns Series warning, which brings a debate on a matter of public interest and a presentation of a chapter of a foreign series related to the chosen topic. The series will be a highlight of Multivisión as it will feature 17 series from Monday to Sunday, designed for different audiences.
— Can you name the changes that will be made to the film proposals?
— In Cubavision, My favorite film replaces our America and reunites online cinema in the moment difficult love. returned frame by frame on Friday evenings, and the regular ones that the public prefer are kept. Multivisión will offer film screenings on Mondays and Wednesdays at 23:00 and movie sundaystructured in different packages is a new option for this channel.
– A significant part of the audience during the festive period is satisfied with the broadcasts of sporting events. Will Tele Rebelde satisfy this desire?
– Yeah. We broadcast live the Central American and Caribbean Games from June 23rd to July 8th, the SNB 62 semi-final and final, and the World Championships in Athletics from August 19th to 27th. Diamond League Athletics will be broadcast from July to August.
“I think sports fans will be happy because, in addition to the usual programming, Tele Rebelde will have series premieres, a public intervention space and a live Sunday sports magazine.”
— The planned program is extensive and will be released in different ways, but what other audiovisual products do you expect?
— We will broadcast about 51 venues. Of these, 59 percent of national production and 41 percent of foreign, information that we will disseminate through a comprehensive promotion strategy.
“It is worth noting that the Multivisión channel will broadcast on Wednesdays at 14:00 a series of documentaries by Cuban filmmakers dedicated to the figure of Commander-in-Chief Fidel Castro, on another anniversary of his birth in August.
“This channel will also offer a series of interviews with Latin American figures, and on Saturdays at 6:00 pm, a series of documentaries by independent American filmmakers who have participated in the Santiago Alvarez International Festival. in mindexcellent quality and texture.
Do you want to highlight some other aspect?
“We keep the interest in programs for the elderly, and there are a lot of music offerings on Canal Clave and other channels. Canal Caribe enriches its information profile with programs such as documentary series At dawnwhich highlights the significance of the attacks on the barracks of Moncada and Carlos Manuel de Cespedes.
“No more no less will address issues of public interest in the field of gender equality and consider a nationplace for film criticism, will analyze films produced by the Cuban Institute of Cinematographic Art and Industry.
“Summer 2023 TV programs are distinguished by a variety of content and are designed to establish effective communication with various audiences. We have worked to achieve this goal, and we want the audience to be satisfied.
Source: Juventud Rebelde