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WHEN Norwegian model Karolina Bjørnelikke posted a video on TikTok in which she revealed her “methods” for appearing in commercials for plus size or plus size clothing brands, she once again unleashed the eternal debate over beauty standards that have always been in demand. globalization and the need for increasingly inclusive fashion.

Caroline, under her username @Coolquinn on the well-known social network, showed off the soft suit she uses to advertise clothes from XL to 5XL. And faced with the worrisome question from some of her followers about why not hire real models of this size, the Norwegian explained: big companies need really thin necks and faces. This creates unrealistic and, above all, impossible standards of beauty.

Other models, such as Calison Nix and Daisy Gray, have confirmed this type of practice and have even noted that in many cases they rely on Photoshop effects to achieve a plus size woman’s body shape, but without traces of cellulite or creases in the chest, abdomen. without showing the stretched closet. I think it’s like a game. An insult to intelligence, an underestimated provocation, another ploy by one of the most powerful industries in the world. The eternal game of offering the desired image at any cost and distinguishing between what is the complete opposite.

Fortunately the models plus size the likes of Ashley Graham, Robie Lawley, Iskra Lawrence, Jessica Leahy, Kate Wasley and Tess Holiday have shattered the sad image that the runway industry creates for overweight women and graced magazine covers, red carpets and fashion shows.

How long can we believe that physical beauty is only that which shows an extremely thin silhouette without stretch marks? What is the panic in front of those extra pounds that most women can have? Is diversity frowned upon and the key to success is the homogenization of styles and trends?

It is one thing to offer a healthy lifestyle, with exercise and a balanced diet, because obesity is the door to numerous pathologies, and it is quite another to present the female body as a synonym for perfection.

Plurality exists and we all have a place in the world. Blondes, brunettes or red-haired women; pronounced bust or not; wide or narrow hips, tattooed or smooth skin, white or black… Showing this diversity as it really is is the best way to bet on authenticity.

And other thoughts arise related to those selfies that all look alike, the filters on mobile phone photos, the positions posted on the Internet as the most appropriate to present yourself in front of the lens … all in order to show the “perfect” visualization. , according to the canons imposed by those who supposedly have the truth in their hands.

I urge you to look at yourself in the mirror and love yourself for who we are. To feel comfortable with our image and that our self-esteem corresponds, first of all, to our tastes and self-satisfaction.

Physical beauty is completely relative, and there are norms associated with different cultures. Do you remember the beauty models of the 20s or 50s? That it is not the industries that impose the rules, which, by the way, line their own pockets. Be yourself. No fillers or excessive thinness. Enjoy the clothes you like, trendy or not. How do I do it in lycra.

Source: Juventud Rebelde

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